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- PDF Name: Principle Of Marketing By Philip Kotler 13th Edition
- Author: Prof. Dr. Philip Kotler, Prof. Dr. Gary Armstrong and Prof. Dr. Marc Oliver Opresnik
- Book’s Language: English
- Published Year: 2016
- Pages: 6
- File Size: 521 KB
- Downloads Type: Free PDF Download Books
- PDF File Name: Principle-Of-Marketing-By-Philip-Kotler-13th-Edition-PDFRat-.pdf
- Read PDF Online: Read Principle Of Marketing By Philip Kotler 13th Edition Book PDF Online
- Category of the Book: Business & Career
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Summary of Principle Of Marketing By Philip Kotler 13th Edition by Prof. Dr. Philip Kotler, Prof. Dr. Gary Armstrong and Prof. Dr. Marc Oliver Opresnik
Marketing textbook Philip Kotler’s “Principles of Marketing” is popular. The 13th edition features:
- The marketing concept: To achieve commercial goals, organizations must meet customer needs and wants.
- Product, price, place, and promotion comprise the marketing mix. These aspects form a marketing plan that helps organizations reach their goals.
- Segmentation, targeting, and positioning: Companies must segment the market and find groups of consumers with similar wants and preferences to reach their target audience. They can then use targeted marketing to portray their product or service as the best answer for these groups.
- Consumer behavior: Marketing strategies must understand consumer behavior. This involves analyzing customer purchase decisions, what influences them, and how people see brands and products.
- Marketing research: Marketing research collects and analyzes customer preferences, market trends, and competitor activity. This data can improve marketing and business decisions.
- Digital marketing: Social media, search engines, and email marketing are now part of the marketing mix due to digital technologies.
- Marketing ethics and social responsibility: Companies must address ethical and social issues when pursuing marketing goals. This involves being honest with clients, supporting sustainability and corporate social responsibility, and avoiding misleading marketing.
“Principles of Marketing” covers marketing ideas and methods that can be applied to many industries and circumstances.
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