Principles of Marketing -14th Edition PDF Free Download

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PDF Name: Principles of Marketing -14th Edition
Author: Philip Kotler & Gary Armstrong
Book’s Language: English
Published Year: 2011
Pages: 740
File Size: 32.9 MB
Downloads Type: Free PDF Download Books
PDF File Name: Principles-of-Marketing-14th-Edition-PDFRat-.pdf
Read PDF Online: Read Principles of Marketing -14th Edition Book PDF Online
Category of the Book: Business & Career
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Summary of Principles of Marketing -14th Edition by Philip Kotler & Gary Armstrong

“Principles of Marketing, 14th Edition” highlights.

The book covers marketing fundamentals.
The 14th edition says marketing is about consumer value and strong relationships.
It encompasses market segmentation, targeting, positioning, consumer behavior, marketing research, product development, price strategies, distribution methods, promotion, advertising, and sales.
The book stresses client needs and wants and effective marketing tactics.
It examines demography, culture, social responsibility, and ethics in marketing.
The 14th edition examines the digital age of marketing and how technology affects consumer behavior and marketing.
Branding, brand management, and consumer loyalty and competitive advantage are covered.
It discusses online, social media, and mobile marketing.
It emphasizes integrated marketing communications and using diverse promotional tools to reach target consumers.
The 14th edition addresses worldwide market entry methods, global marketing, and its obstacles.
The document may include case studies, examples, and real-world implementations of marketing concepts and theories.

The material supplied is based on basic knowledge about marketing textbooks and assumptions regarding the 14th edition of “Principles of Marketing.”

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