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Principles of Marketing -14th Edition PDF Download Details
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Free PDF Books Download Information
- PDF Name: Principles of Marketing -14th Edition
- Author: Philip Kotler & Gary Armstrong
- Book’s Language: English
- Published Year: 2011
- Pages: 740
- File Size: 32.9 MB
- Downloads Type: Free PDF Download Books
- PDF File Name: Principles-of-Marketing-14th-Edition-PDFRat-.pdf
- Read PDF Online: Read Principles of Marketing -14th Edition Book PDF Online
- Category of the Book: Business & Career
- File Information: This PDF Free Download, Read Online and Print at PDFRat.com.
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Summary of Principles of Marketing -14th Edition by Philip Kotler & Gary Armstrong
“Principles of Marketing, 14th Edition” highlights.
- The book covers marketing fundamentals.
- The 14th edition says marketing is about consumer value and strong relationships.
- It encompasses market segmentation, targeting, positioning, consumer behavior, marketing research, product development, price strategies, distribution methods, promotion, advertising, and sales.
- The book stresses client needs and wants and effective marketing tactics.
- It examines demography, culture, social responsibility, and ethics in marketing.
- The 14th edition examines the digital age of marketing and how technology affects consumer behavior and marketing.
- Branding, brand management, and consumer loyalty and competitive advantage are covered.
- It discusses online, social media, and mobile marketing.
- It emphasizes integrated marketing communications and using diverse promotional tools to reach target consumers.
- The 14th edition addresses worldwide market entry methods, global marketing, and its obstacles.
- The document may include case studies, examples, and real-world implementations of marketing concepts and theories.
The material supplied is based on basic knowledge about marketing textbooks and assumptions regarding the 14th edition of “Principles of Marketing.”
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