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PDF Name: Strategic Marketing: Planning and Control – Third Edition
Author: Graeme Drummond
Book’s Language: English
Published Year: 1999
Pages: 349
File Size: 3.06 MB
Downloads Type: Free PDF Download Books
PDF File Name: Strategic-Marketing-Planning-and-Control-Third-Edition-PDFRat-.pdf
Read PDF Online: Read Strategic Marketing: Planning and Control – Third Edition Book PDF Online
Category of the Book: Business & Career
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Summary of Strategic Marketing: Planning and Control – Third Edition by Graeme Drummond

“Strategic Marketing Planning and Control, Third Edition” highlights.

The title is “Strategic Marketing Planning and Control, Third Edition.”
The document offers advice on strategic marketing strategy and control.
Since it’s the third edition, it’s been modified to reflect contemporary marketing tactics.
Market analysis, target market selection, marketing objectives, marketing mix, and marketing control are covered.
To grasp the target market’s demands, preferences, and competitive landscape, the document stresses market study.
It emphasizes market segmentation and marketing strategy development.
The document outlines SMART marketing objectives.
It examines the marketing mix—product, price, place, and promotion—and how to optimize each piece.
Marketing control emphasizes monitoring and evaluating marketing efforts to ensure alignment with objectives and desired results.
Frameworks, models, and examples aid marketers in strategic decision-making and control.
Marketing professionals, students, and others interested in strategic marketing planning and control may find the document useful.

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