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Free PDF Books Download Information
- PDF Name: Strategic Marketing: Planning and Control – Third Edition
- Author: Graeme Drummond
- Book’s Language: English
- Published Year: 1999
- Pages: 349
- File Size: 3.06 MB
- Downloads Type: Free PDF Download Books
- PDF File Name: Strategic-Marketing-Planning-and-Control-Third-Edition-PDFRat-.pdf
- Read PDF Online: Read Strategic Marketing: Planning and Control – Third Edition Book PDF Online
- Category of the Book: Business & Career
- File Information: This PDF Free Download, Read Online and Print at PDFRat.com.
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Summary of Strategic Marketing: Planning and Control – Third Edition by Graeme Drummond
“Strategic Marketing Planning and Control, Third Edition” highlights.
- The title is “Strategic Marketing Planning and Control, Third Edition.”
- The document offers advice on strategic marketing strategy and control.
- Since it’s the third edition, it’s been modified to reflect contemporary marketing tactics.
- Market analysis, target market selection, marketing objectives, marketing mix, and marketing control are covered.
- To grasp the target market’s demands, preferences, and competitive landscape, the document stresses market study.
- It emphasizes market segmentation and marketing strategy development.
- The document outlines SMART marketing objectives.
- It examines the marketing mix—product, price, place, and promotion—and how to optimize each piece.
- Marketing control emphasizes monitoring and evaluating marketing efforts to ensure alignment with objectives and desired results.
- Frameworks, models, and examples aid marketers in strategic decision-making and control.
- Marketing professionals, students, and others interested in strategic marketing planning and control may find the document useful.
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